Alex is a content distribution agent (CA), answering FAQ regarding admission. Its goal is to organize admission information and make it accessible for candidates/users via conversation interfaces. The value proposition is adding some extra help to human staff who don't have to keep answering the same questions 24x7. Alex role is not "classic conversation", "small chat" but helping candidates to quickly find the information they need, on the move, any time, any day. Just greet him to get started.